|
Title:
|
Some demand characteristics of a drycleaning rental garment service in the Sacramento area
|
|
Author:
|
Swanson, Roger S.
|
|
Abstract:
|
It was the purpose of this study to examine some of the demand characteristics of a drycleaning rental garment service. More specifically, the aim was to determine: 1) to what extent business firms were aware of a drycleaning rental garment service; 2) how many firms and what types of firms were in favor of or opposed to such a service; 3) why they were in favor of or opposed to the service; and 4) what types of garments firms would wish to lease. It was not the purpose of this study to explore the economic profitability of establishing a drycleaning rental garment service, but merely to gain an insight into management's attitudes toward employing such a service. |
|
Description:
|
Project (M.B.A., Business Administration)--Sacramento State College, 1967 |
|
URI:
|
http://hdl.handle.net/10211.9/1533
|
|
Date:
|
2012-02-20 |
