Examining the relationship between spelling errors and the credibility of website information: do misspellings undermine information online?

Show full item record

Title: Examining the relationship between spelling errors and the credibility of website information: do misspellings undermine information online?
Author: Parker, Annie
Abstract: People use the internet for newsgathering, conducting business, staying in touch with acquaintances and for general entertainment purposes. Because routine internet use is becoming more common as people get more comfortable going online to get information, it is important that researchers ask how it is that web users determine whether the information on a particular website is credible or not. Using rhetoric and theories of persuasion such as the Elaboration Likelihood Model of persuasion, the study looks at how internet users determine the credibility of information online. The goal of this thesis is to illustrate the important of maintaining an error-free website and that error as small as spelling mistakes will have a negative effect on the overall credibility of information on a website.
Description: Thesis (M.A., Communication Studies) -- California State University, Sacramento, 2012.
URI: http://hdl.handle.net/10211.9/1597
Date: 2012-06-28

Files in this item

Files Size Format View Description
Annie Parker Master Thesis 5 1 12.pdf 933.1Kb PDF View/Open Thesis PDF
Annie Parker Master Thesis 5 1 12.docx 3.067Mb Microsoft Word View/Open Thesis Word

This item appears in the following Collection(s)

Show full item record



Advanced Search

Browse

My Account