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Title:
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Beyond the movement : an institutional ethnographic study of fair trade participation in Sacramento
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Author:
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Harris, Kristine
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Abstract:
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This study examines the daily practice offair trade. More specifically, I investigate the
text-based and discursiveforms of ruling that guide somefair trade behavior. Openended
in-depth interviews were conducted with fair trade business owners and customers
in an effort to better understandfairt radep articipationf rom an insider'sp erspective.
Institutional ethnography is the theoretical and methodologicalframework used
throughout this investigation. Analysis reveals how 'free-trade " concepts such as
national identity, paternalism and the construction of the Other based on global
difference are embedded in some informants' moral economy perceptions and
discussions offair trade. Through textual and discursive relations with fair trade
literature and other participants, informants discuss the ways in which they appropriate
'free-trade " concepts and reproduce them within fair trade discourses. A discussion of
why these findings are problematicforfair trade business owners, consumers and
activists alike is addressed in this study. |
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Description:
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Thesis (M.A., Sociology) -- California State University, Sacramento, 2008. |
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URI:
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http://hdl.handle.net/10211.9/706
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Date:
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2010-09-24 |
